Reach informed Indian home buyers

Our audience

PropWatch is read by Indian home buyers actively researching a purchase, NRI investors, real estate professionals, and legal and financial-services teams. Our readers are typically mid-to-late in a buying cycle — past awareness, into diligence.

Audience numbers are updated quarterly. Request the current media kit for monthly uniques, newsletter list size, geographic split and referrer breakdown.

Why advertise here

PropWatch is an independent accountability publication, not a builder-funded portal. That independence is the product: readers trust the coverage, and your brand sits beside editorial they rely on. For categories that benefit from a credibility halo — lending, insurance, legal-tech, proptech — that adjacency is worth more than raw impressions on a portal that reviews its own advertisers.

• High-intent readers — people mid-purchase, in the diligence phase, not idle browsers.
• Brand-safe, primary-sourced editorial — no clickbait, no fabricated claims, no manufactured outrage.
• A firewall you can point to — a clear separation of editorial and commercial that compliance teams can rely on.

What we offer

• Sponsored articles— long-form pieces produced by our editorial team, clearly marked “Sponsored content”. Suitable for builders, NBFCs, legal-tech and proptech.
• Newsletter sponsorships — primary placement in our weekly RERA enforcement digest.
• Display advertising — direct-sold display units on topic and city pages.
• Custom research — bespoke market reports commissioned by enterprise clients and published under joint byline or white-label.
• Editorial partnerships — data and research collaborations with consumer-protection bodies, research firms and trade associations.

What we don't do

• Pay-to-remove negative coverage — once a piece is published, it stands or is corrected. It cannot be unpublished for commercial reasons.
• Run sponsored content disguised as editorial. Every commercial placement is labelled and disclosed in line with our disclosure policy.
• Accept sponsorship from any party where we have an active investigative file open. Conflicts are checked before every commercial deal.

Who advertises with us

We work with brands whose interests align with informed buyers, and who are comfortable sitting beside independent editorial:

• NBFCs, banks and home-loan providers
• Property, title and home insurance
• Legal-tech, document-verification and proptech services
• Developers and builders — via clearly labelled sponsored content only, never as disguised editorial

Contact

For the current rate card and audience deck, email contact@propwatch.in.